This episode of The Nonprofit Report features a conversation leadership of the Philadelphia Museum of Art: Sasha Suda, Director and CEO; Carlos Basualdo, Deputy Director and Chief Curator; and Paul Dien, Chief Marketing Officer. The discussion focuses on how the museum is evolving to better serve its community while staying globally relevant.
Guests:
Sasha Suda, Director and CEO
Carlos Basualdo, Deputy Director and Chief Curator
Paul Dien, Chief Marketing Officer
Interview by: Mark Oppenheim
Key Points:
- The Philadelphia Museum of Art is both a globally recognized institution and a museum deeply rooted in its local community.
- Leadership is dedicated to making the museum collaborative, inclusive, and reflective of diverse voices and perspectives.
- Marketing strategies emphasize cultural relevance, digital engagement, and connecting exhibitions to broader conversations in society.
- Curatorial practices are shifting toward greater collaboration and creativity, ensuring that exhibitions resonate with contemporary audiences.
- Risk-taking and innovation are embraced as necessary for growth and relevance in a changing cultural landscape.
Other Points on PMA:
Sasha Suda emphasized the importance of redefining the museum’s role in Philadelphia. Rather than existing as an elite institution, the museum aims to be a place where communities see themselves represented and valued. She noted that gifts of art have historically defined the museum, but today Philadelphians are giving of themselves through stories, perspectives, and engagement.
Paul Dien highlighted the museum’s marketing approach, which blends tradition with modern relevance. This strategy helps expand awareness, build consideration, and convert new audiences into members and supporters.
Carlos Basualdo discussed the evolving role of curators, describing them as “bridges” between art and the public. He emphasized the need for curatorial work to be both scholarly and accessible, connecting historical expertise with contemporary relevance. Collaboration across teams ensures exhibitions reflect diverse perspectives and foster creativity throughout the institution.
The leadership team also addressed the importance of embracing risk. They acknowledged that innovation inevitably invites criticism, but the greater danger lies in complacency. By fostering creativity, collaboration, and openness to new ideas, the museum is positioning itself to remain both a civic treasure and a global leader in the arts.