This episode examines the leadership, transformation, and future direction of the Royal Ontario Museum (ROM) in Toronto. The conversation focuses on how the museum has evolved over the past decade to become more visitor-centered, relevant, and engaged with both local and global audiences. The discussion explores institutional strategy, audience engagement, governance, philanthropy, and the role museums play as civic and cultural hubs.
Guests
Josh Basseches, Director & CEO, Royal Ontario Museum
Interview by: Mark Oppenheim
Key Points
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The Royal Ontario Museum has undergone a significant transformation over the past ten years.
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ROM is positioned as a museum of art, culture, and nature, simplifying its broad scope for audiences.
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Visitor engagement and relevance are emphasized alongside curatorial excellence.
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The museum prioritizes presenting exhibitions from multiple perspectives.
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ROM focuses on creating emotional as well as intellectual visitor experiences.
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A portfolio approach is used to balance exhibitions for diverse audiences.
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The museum integrates natural history, art, and cultural collections to create interdisciplinary experiences.
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Canadian museums operate with a mix of government support and private philanthropy.
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ROM has a dual governance structure involving a fiduciary board and a fundraising foundation.
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The Open ROM project is a major initiative focused on accessibility, welcome, and civic engagement.
Other PointsJosh Basseches describes shifting the museum from an inward-looking institution to one focused on public relevance, engagement, and welcome. Asking “why should the public care?” became central to decision-making across departments.
Exhibitions are designed to be experienced emotionally and socially, recognizing that most visitors arrive with family or friends. Interactive elements, varied interpretive tools, and multi-generational appeal are intentionally built into programming.
The Open ROM project represents a physical and philosophical transformation of the building. The initiative aims to improve accessibility, visibility, and community use of museum spaces while supporting the institution’s long-term strategy.
Governance and funding in Canada differ from the U.S., combining provincial support with philanthropy. This structure allows ROM to maintain stability while remaining accountable, mission-driven, and independent in its programming decisions.